WebIn the early 90ís Brand Extension Research conducted a brand extension research study for Clorox. At that time, Clorox Laundry Detergent had recently been launched and failed. Management told us they were unsure why. We asked them how they defined the business of the Clorox brand. WebThe Clorox Company (formerly Clorox Chemical Company) is an American global manufacturer and marketer of consumer and professional products. [12] As of 2024 the …
The 3 Factors That Contribute to Successful Brand Extensions
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Branded House or House of Brands? - IDeas BIG
WebOct 16, 2024 · Brands can successfully extend into seemingly unrelated product categories by leveraging the intrinsic aspects of their positioning. For example, The Clorox Company was traditionally known for bleach but successfully extended its brand into other categories like sprays, wipes, and toilet cleaners. WebJul 12, 2024 · The Clorox Co makes dozens of household products, from Liquid-Plumr drain cleaner to Glad trash bags to Kingsford grilling supplies. But you could be forgiven for not … WebMar 22, 2024 · Brand extension (also called brand stretching) is a marketing strategy in which the company uses its existing established brand name for a new product or category. This new product or product category (called a spin-off) is substantially different yet logically related to the well-known original product. it is honor to work with you